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Analysis says: Be Relentless for Agency New Business – The ANB Blog
Being politely persistent is a central component of winning new clients with an average of around 7-8 touchpoints being required to get to the point where the prospect is ready to meet. That doesn’t...
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How Agencies Must Transform for a New Generation of Clients
The client of the future will face challenges around speed and agility – they grew up hacking the system, collaborating with people around the world and finding solutions more efficiently and...
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Agency Business Development – Your five biggest mistakes
SlideShare from the Fuel Lines New Business conference in October 2015: 5 mistakes that derail agency new business efforts An Agency Management Institute presentation on agency new business issues....
View ArticleNew business is an art, not a numbers game
The Art of New Business is the first network in the UK exclusively for people who are involved in bringing new business in for their organisations. Our aims are to understand the challenges that...
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Scared of Conflict? Why You Need to Confront Client Challenges Now
Agencies should learn from past failures and tackle challenging conversations with clients early on in the relationship. Setting proper expectations will help you to build better and longer-term...
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5 Ways To Take The Pain Out Of Agency New Business – The ANB Blog
A few straightforward tips on how to build an organised and consistent new business process It’s my pleasure to introduce a guest post by Brian Shea, founder of Shea Consulting. Brian helps agencies...
View ArticleProtected: UK Agency Awards 2015 winners case studies
This content is password protected. To view it please enter your password below: Password: The post Protected: UK Agency Awards 2015 winners case studies appeared first on The Art of New Business.
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2016 RSW/US Agency New Business Thought Leader Survey Report – RSW/US
The second annual installment of RSW/US’s agency new business thought leader survey report. This features new business insights and advice from a number of thought leaders including Blair Enns, Tim...
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Life’s a Pitch: Six Rules From My New-Business Playbook
In this article from Ad Age, a successful agency CEO shares his lessons from new business wins and losses In the agency world, there is nothing more equally thrilling and frustrating than working on...
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A mind map of the 2020 agency
The great agencies in the year 2020 will not be in the service business, but rather the marketing invention business, moving beyond “what do our clients need” to “what problems are our clients trying...
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Is Your Lack of a Reputation Holding You Back From Getting More Referrals?
Referrals are the most important source of new business for most agencies and according to a new report, visible expertise is one of the most important driving factors. Your agency and your leadership...
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4 Trends That Will Define Agency New Business in 2016
RSW/US’s Outlook report highlights how marketers attitudes towards agencies are changing and what agencies can do to capitalise on the upcoming opportunities Discover the new business trends that...
View ArticleNominations are now open for The Marketing Academy’s 2016 Scholarship programme
Nominations are now open for The Marketing Academy’s 2016 Scholarship Programme – a powerful, part time, completely free learning & mentoring programme which gives 30 rising stars in Marketing and...
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Marketers Trust Agencies Less in 2016-3 Ways To Instil Trust Early In The New...
A recent survey report from Ad Age revealed that improving trust between marketers and agencies will be a big issue for 2016. In this post from RSW/US, Lee McKnight looks at 3 simple and easily...
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6 truths to winning new business
What are clients looking for when they run pitches these days? Seema Punwani of R3 reveals some key truths about how clients choose an agency that works best for them In times of growing...
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Requests from Prospects
“Show us your work” is an invitation from a prospect to step closer, to open or deepen a dialogue, but how should you respond when a prospect makes this kind of request? David Chapin from Win Without...
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Love Me Tender: Why Agencies and Clients Stay — and Why They Stray
This article from Ad Age looks at clients want long-term agency partners whilst others prefer short-term, project based relationships. Good client/agency relationships rely on the same factors as good...
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Here’s Why Your Agency Didn’t Get Hired
It’s frustrating when your agency doesn’t get hired, and it’s only natural to try and second guess the reasons why. In this article from HubSpot, Drew McLellan reveals feedback from clients on the...
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Tim Williams-The Ignition Group: Agency New Business Success is NOT about...
Agency New Business Success is much more a function of Positioning versus Proximity. In this article from the RSW/US blog, Tim Williams emphasizes the importance of clear differentiation Agency New...
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Is Your Positioning Strategy a Myth?
A brilliant article from Tim Williams on agency positioning and differentiation – the crux of it is that it doesn’t really matter what you think – if your prospects don’t perceive you as being...
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